IMPG
Brief: Design of a new facade for a large printing company
Location: Sydney
Client: Architect Vaughn Lane
Stage: Concept Design
Date: 2008 

The given was the opportunity to define more ambitious design objectives:
-Read the composite warehouse as a whole;
-Reuse the existing awning as a starting point and turn them into the base for a design vocabulary;
-Articulation of the corner;
-Reduce the perception of the scale of the building by creating events along the new facade. Events:
-Continuous ribbon articulating and providing variations to the existing facade (270m);
-Addition of new programs (landscape, outdoor areas, entry...);
-Integration of the landscaped areas into the scheme. Use of graphics to:
-Facilitate readability, sense of orientation and safety;
-Embrace the industrial aesthetic of the context;
-Signaletic: Gilles Deleuze describes the prelinguistic movement-image in the cinema books as a "signaletic material" which "includes all kinds of modulation features, sensory (visual and sound), kinetic, intensive, affective, rhythmic, tonal and even verbal".Deleuze, Gilles. Difference and Repetition. Trans. Paul Patton. New York: Columbia University, 1994

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